//About Us
At Double Shot PR, we believe in making impact simple, sharp, and memorable. Just like a double shot of espresso, our approach is strong, energising, and designed to cut through the noise.
We’re storytellers, strategists, and connectors who know how to turn ideas into influence. With a mix of creativity and commercial savvy, we craft campaigns that not only capture attention but also build trust, spark conversations, and deliver measurable results.
Our expertise spans editorial media relations, brand positioning, thought leadership, digital storytelling, and the full spectrum of communication services. Whether you’re an emerging business ready to make your mark or an established brand seeking impactful, results-driven PR and marketing, we help you stand out where it matters most.
We’re so trusted in the industry that other PR agencies often call on us behind the scenes to ghost-PR their campaigns when they want flawless strategy and seamless execution. That level of confidence says it all.
Stirred by strategy and powered by results, Double Shot PR is where big ideas meet bold execution.
PR
Susan Darwiche founded Double Shot PR in 2007 and draws on more than 20 years of communications expertise. With a career spanning media, marketing, and public relations, she has worked across diverse industries, earning her reputation for sharp strategy, creative storytelling, compelling writing and messaging and results that last.
With an enviable reputation, extensive media contacts, and instinctive understanding of what makes news, Susan’s background in producing, presenting, judging, and editing gives her a 360-degree perspective of the media landscape.
Her approach blends strong media relationships with a deep understanding of how to position clients for influence and impact. Over the years, she has partnered with businesses ranging from start-ups to established national and international brands, helping them amplify their voice, grow their reputation, and connect with the audiences that matter most.
As Director, Susan leads a team of seasoned professionals yet remains closely involved in every account. Unlike many agencies, Double Shot PR doesn’t palm work off to juniors. Rather, clients benefit directly from Susan’s expertise, attention to detail, and hands-on guidance. Determined, meticulous, and deeply invested in each client’s success, Susan ensures every campaign is strategic, creative, and powered by results.